Propuesta para el mejoramiento de la fuerza de ventas en la empresa casa del deportista LTDA

Abstract

This document is the result of an analysis carried out on the company La Casa del Deportista that identifies the need to strengthen the commercial area through an operational process of marketing and sales. The document presents, through its structure, each one of the stages required for the successful achievement of the stated objective. Initially, the characterization of the analyzed company is presented. Secondly, an analysis of the context of the object of study and a diagnosis of the current situation are carried out. Below is the approach and formulation of the problem, with the respective proposed solution to it. Following this stage, the conceptual framework relevant to the object of study and the action plan to comply with the suggested solution proposal are presented, with their respective integration with the balance score card. The document ends presenting the lessons learned during the development of business practices and the respective conclusions and recommendations generated during the analysis.