Informer de práctica empresarial realizado en la empresa Fenalco Santander

Abstract

This document describes the work plan carried out at Fenalco Santander, a non-profit organization dedicated to strengthening the business and commercial sectors in the department. Throughout the internship, I actively participated in the planning, execution, and monitoring of projects focused on employability and economic development in the region, primarily within the framework of the "Employment Route for Santander" program, whose purpose was to contribute to reducing the unemployment rate in the municipalities of Bucaramanga, Barrancabermeja, and Socorro. The work focused on the implementation of digital transformation strategies, the automation of delayed processes with entrepreneurs, and the organization of job fairs and inter-institutional events in collaboration with SENA and the Santander government, also in conjunction with private entities. The results obtained showed an improvement in employability management, the strengthening of both private and public alliances, all with an increase in the efficiency of the union's internal processes. The internship allowed me to integrate knowledge acquired in the international business program with the business reality of the region, contributing technological and strategic solutions that helped the institution grow and the development ofsome regions of Santandersuch as Socorro, Barrancabermeja and Bucaramanga