Ventas Informales en el Sector de la Candelaria: Fortalecimiento de Practicas Comunicativas Entre Ipes y Vendedores Informales

Abstract

The aim of this research is to improve the communication processes that exist between the National Organization of Informal Vendors and the IPES in the locality of Candelaria for the dissemination of benefits and public policies in order to provide informal vendors with the information they need to obtain from entities that provide profits and long-term and short-term activities for their work. Taking into account the above, we will make use of testimonies of informal sellers in Candelaria, notes and reports from public entities that will allow us to contextualize the situation faced by informal sellers. Therefore, from the information obtained with the different tools or techniques used, we will identify the communicative processes that IPES uses as an entity to disseminate information and determine the impact that they have on the same informal vendors. The end product of the project involves the design of an applied communication strategy, which strengthens communication processes so that the dissemination of information from entrusted entities can be clearly and easily reached by the relevant persons.