Módulo - Competitividad en el sector minero alfarero en Boyacá

Abstract

Do the potters-miners have competitive elements that allow them to have presence, image and development opportunities in local, national and international markets? This approach leads to the development of the present module, giving in its content an overview from the general to the particular. from the general to the particular, starting from basic concepts that will help to contextualize, followed by the recognition of the "modus vivendi" of this population, their problems, the situation in which they currently find themselves, what opportunities for improvement are proposed from opportunities for improvement are proposed from the academic perspective of marketing and finally the strategies that are being developed from the governmental side to strengthen this sector.

The student is able to know and recognize the main aspects that concern this population group, which still depends on the land to generate employment, make products and support their families. Having finally as an objective the generation of palpable strategies that will provide competitiveness to the potters, in their regions, in the department, in the country and outside of it.