Asdicom Strategy and Solutions para micro, pequeñas y medianas empresas

Abstract

ASDICOM STRATEGY & SOLUTIONS intends to carry out a successful management of internal and external communication that produces changes, improvements and growth of the micro, small and medium-sized companies that contract their services. To do this, he wants to work the organizational culture with the help of professionals supported by innovative tools and applicable knowledge. In order to make this management a reality ASDICOM highlights the proposal of Alejandro Formanchuk (2014) which is to conceive and plan communication as a way of organization, work, a culture ... a way of understanding the other, of valuing, including, thinking about ... Communication does not help the organization, communication is the essence of organized activity and is a creator of climate, habitat, warmth. Therefore, ASDICOM seeks to promote in SMEs the importance of internal and external communication that they require, as well as the recognition of the need to implement it, showing them the advantages and possibilities of generating communication strategies and solutions. The improvement of the internal and external communication processes derives from the elaboration of a strategic communication plan implemented in the culture of the SME that allows, through the appropriate means and supports, to solve the communication needs presented by the employees and / or groups that make up the organization