Orientaciones del Estándar Internacional ISO 10006:2017 para el Diseño de un Plan de Direccionamiento Estratégico para la Empresa LITOEDICIONES PIJAO en el municipio de Ibagué a partir del ciclo de proyectos de PMBOK

Abstract

The present work focuses on designing a strategic direction plan for the company LITOEDICIONES PIJAO of the municipality of Ibagué from the PMBOK project cycle, based on the international standard ISO 10006:2017. From the tools and foundations provided by the international standard ISO 10006:2017, the aim is to have bases to face the competition, manage projects successfully, in addition to managing innovation programs and directing them around their corporate objectives. However, for the company LITOEDICIONES PIJAO it has not been possible to implement and obtain ISO certification due to several factors such as insufficient organizational structure, since it is a family business, which is currently managed by the third generation and which develops processes of lithography and printing to a greater extent for corporations and public institutions in the department of Tolima. This company has been the object of study of various works applied by other universities such as the University of Ibagué; within these research processes applied directly to the company. Such as the one developed by Pinto (2021) called "Design of a Market Expansion Plan for the LITOEDICIONES PIJAO Company". Thus, this extension project, based on Pinto's research (2021) and through feedback and the results of external and internal analysis, intends to know the context and conditions of the company in retrospect; in addition to identifying the contributions that quality standards regulations can make to its growth; and provide a strategic direction plan based on their corporate objectives, according to their budgetary and investment possibilities.