Marketing Personal como herramienta de potencializarían del liderazgo individual

Abstract

In a world burdened with responsibilities, taking the time to develop new knowledge can be very difficult, however the same technology that the digital world offers us has provided us with tools that, properly used, allow us to overcome these difficulties.

The objective of this project is to implement empowering leadership tools where, in a dynamic way, support is provided, in general, to people interested in advancing in all their roles, but mainly oriented to mothers who are heads of households, which allows generating competencies for their personal life, work and professional, allowing self-knowledge through different tools that administrative sciences offer us, such as strategic marketing planning, tools that, when properly implemented, allow you to enhance your personal brand by exploring facets or virtues that perhaps you did not know, thus generating empowerment through your own skills and strengths that are developed in the accompaniment process through this project that goes hand in hand with personal marketing. Taking into account the aforementioned, it is important to recognize the role that Personal Marketing plays since all the dimensions that it counts allow for a conscious study in each of the people involved, generating life purposes in all areas, allowing the creation of short, medium or long-term goals. long term to be executed.