ClickNews SAS.

Abstract

ClickNews is an innovative digital platform designed to combat the spread of fake news and misinformation through a hybrid approach that integrates artificial intelligence, expert review, and community participation. Its main objective is to provide users with real-time assessments of the accuracy of news through an intuitive and accessible interface, available in both web and mobile versions. This project is justified by the growing negative influence of misinformation on public opinion, social polarization, and individual and collective decision-making, a problem that has been exacerbated by the lack of control on digital platforms and social media. The business plan is based on a mixed-method research methodology that combines qualitative and quantitative methods to comprehensively address the specific objectives. These include market research to validate demand and analyze competition; evaluation of technical operations and prototype development; projection of financial feasibility through a simulation model with cost, revenue, and profitability analyses; definition of the human talent structure; and assessment of compliance with the applicable legal framework, with special attention to the protection of personal data. The potential market in Colombia is significant, with a base of 36 million internet users. An opportunity has been identified to initially attract 10,000 users, with growth potential reaching 280,000 users, representing 1% of the untapped market. The proposed business model is diversified, with revenue streams derived from premium subscriptions, advertising, and strategic partnerships with media organizations. In conclusion, the feasibility analysis indicates that ClickNews S.A.S. has the foundations to position itself as a differentiated and sustainable solution within the information ecosystem. The combination of its technological value proposition, diversified financial model, and potential positive social impact makes it a project with a high probability of success, provided that it is executed according to the phases and strategies outlined herein.