Diseño de una propuesta de innovación con base en la norma técnica colombiana 5801 para la organización HR consulting, SAS

Abstract

Due to the constant changes, with ever greater speed that have been occurring in humanity and from the technological and organizational point of view, every company must question quite often from management the need to continually rethink its strategic planning with the In order to attend opportunely to the market in which it has interest, since at present the plaintiffs of goods and services are increasingly informed and have greater decision-making power, thanks in part to the technological boom and to the greater accessibility of information on the products that circulate in the markets. From this perspective, innovation emerges as a determining factor for the evolution and transformation of organizations as competitive agents in an increasingly numerous market due to the globalized scenario of the 21st century. The present study has been developed with the professional interest, from the Master in Management (MBA), to positively influence the strategic management of a small company located in the city of Bogotá called HR Consulting, SAS, and to lay the foundations inside of this organization in order to perform in the sectors of interest in the market in a competitive and optimal way from the generation of scenarios for innovation in their processes, in the products offered to their customers, at the organizational level , and from marketing.