Creación de un taller de confección para el diseño, fabricación y comercialización de camisas femeninas en el municipio de La Unión Sucre

Abstract

The general objective of this research was to create a tailoring workshop dedicated especially to the design, manufacture, and marketing of shirts for female use and thus contribute to generating employment with a social sense for women heads of households in the municipality of Unión Sucre. To achieve this important objective, a definition of the needs of the women of the Union was first carried out, later, a market study was carried out to segment the consumer and the product; To complement this, a technical study, an administrative and economic study was established. The present author took the quantitative approach as a methodological route, in a descriptive and cross-sectional type of research. Finally, as results, important achievements were presented regarding the behavior of the company in a certain execution time. It is concluded that the creation of a sustainable company contributes considerably to employment in the region and to entrepreneurship; however, it must continue to grow and overcome challenges in the post-pandemic. Finally, the administrative and legal tailoring workshop was legalized in selected government entities such as the Chamber of Commerce and the Commerce Industry.