Análisis estratégico de atributos y potencialidades de la oferta turística comunitaria en Boyacá

Abstract

The present work establishes a strategic analysis of the attributes and potential of the community tourism offer in Boyacá, as well as the identification of particular variables that generate importance in said offer through value chain analysis, from which a tool was developed that allows its evaluation with established aspects to determine its status. The analysis method developed was defined through the mapping of the value flow, with the choice of particular direct and indirect variables that are deployed in each of the links of the tourism value chain in the Department. The results obtained allow us to determine that the management of the territory is very relevant, given that adequate planning with regard to tourism allows the links in the chain to not have fractures or gaps in their evaluation. This process, without a doubt, must be linked to both the departmental and territorial administration, and it is important that each of the entities and actors related to their role generate adequate management through an update of the territorial planning plans and schemes. in the municipalities of the provinces, which through the development of both plans and projects will generate an adequate strengthening of the sector in the Department, working on the development of innovative processes that attract more tourists to Boyacá.