UniCoach: Agencia de Coaching

Abstract

UniCoach is an innovation project, a training company, directed by means of an application that provides the mediation service between the coach and the client (coachee), which is presented as a degree project to the Social Communication program of Universidad Santo Tomás as a degree requirement with the aim of providing knowledge, strategies and opportunities to its business niche and the new educational generations. For the company, communication is transversal and the fundamental axis from which the product starts, this from the design of communication strategies that manage to establish a bridge between those who want to change some aspect of their life (personal, professional or organizational) and those who have the knowledge to contribute to the transformation that the client wishes to undertake. On the other hand, from the communication point of view, it contributes to the development and growth of the company, from the creation of content, in order to increase its need in the market. UniCoach is distinguished by the variety of topics it covers and by the possibility of personalizing the coaching process, in addition, it offers multiple offers, both free and premium, and allows the interested party to carry out their purpose according to their wishes and requirements. It should be clarified that, during the investigation on the competition, it was found that in Colombia there is no similar application, since those that exist focus on a theme and standard routines, while the UniCoach project specializes in customizing and adapting the process every customer.