Plan estratégico en la empresa Supercarnes Jeremías SAS en la ciudad de Bucaramanga, Santander

Abstract

According to (Vázquez, 2014) strategic planning is important for the proper functioning of an organization, since it allows to have a clear vision for the future of the company, therefore, to have a sense of belonging and teamwork to achieve the objectives. planted objectives. The consequences of not carrying out a strategic planning process can generate competitive disadvantages in organizations, inefficiency, uncertainty and lost opportunities. (BMA Group, 2020). That is why in our case study it is decided to develop a strategic planning of the company Supercarnes Jeremías S.A.S. which is located in the city of Bucaramanga, Santander, which is a marketer of bovine, goat, pig and poultry meat products, since 1994, this organization did not have a well-structured strategic planning. The methodological design was of a non-experimental type with a quantitative approach, whose scope is exploratory, where the population and sample were taken from Supercarnes Jeremías S.A.S. and it was developed according to what was proposed, developing an internal and external analysis of the organization, to know the processes that should be improved and the processes that could be potentiated to carry out a better development and control of the company, achieving benefits for the partners both as for customers. observing that the organization has a high presence and trajectory in the market, giving them a high level of experience and knowledge in the meat sector, but that in turn has not been well used because they have a poor collection model due to to the lack of a specialized finance area that provides the organization with economic stability with a tendency towards expansion and growth both at the departmental and national levels.