Comercialización de la tilapia roja (oreochromis spp) en el departamento del Meta

Abstract

This research work focuses on improving the marketing of Red Tilapia (Oreochromis spp) in the Meta department, Colombia, taking into account the Academic Mission Brazil 2023 calendar A. It is based on the following aspects: Genetic improvement, Disease control in Aquaculture, Marketing, and product development, key elements for the country's economic development and positioning. It presents fundamental preliminary findings for future research and development strategies. The potential of Red Tilapia in both national and international markets is highlighted, supported by its competitiveness in production costs and product quality, as evidenced by its successful global exports. However, there is a recognized need to advance in technology and technical know-how to further boost its production, marketing, and promotion. The experience of Brazil, particularly through the Embrapa research center, is taken into consideration as a model of technified production of this species. This reference, along with Brazilian articles, provides valuable insights for improving the production, marketing, and promotion of Red Tilapia in the Meta department. In summary, the importance of continuing research and developing specific strategies for the marketing of Red Tilapia in the department is emphasized. Challenges are acknowledged, but significant opportunities for economic growth and sustainability in the region's aquaculture industry are identified. This document will serve as a foundation for future research and development efforts in the marketing of Red Tilapia in the department, with the expectation of contributing to the formulation of strategic improvements that drive this important industry forward.