Percepción de las relaciones de confianza de consumidores en plataformas de E-commerce en usuarios entre 24 y 34 los años de la ciudad Bogotá

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dc.contributor.authorBotero Cardona, Luis Fernando
dc.contributor.authorNeme Chaves, Samir Ricardo
dc.contributor.cvlachttp://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0000122086
dc.contributor.cvlachttp://scienti.colciencias.gov.co:8081/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001344193
dc.contributor.googlescholarhttps://scholar.google.es/citations?user=B-5WPG0AAAAJ&hl=es
dc.contributor.googlescholarhttps://scholar.google.com/citations?user=I_RekVUAAAAJ&hl=es
dc.contributor.orcidhttps://orcid.org/0000-0003-4317-5065
dc.contributor.orcidhttps://orcid.org/0000-0003-2327-4947
dc.date.accessioned2020-07-29T22:24:29Z
dc.date.available2020-07-29T22:24:29Z
dc.date.issued2019-02
dc.descriptionLa investigación propuesta busca conocer la interrelación entre las variables de percepción de confianza de consumidores en plataformas de e-commerce (antecedentes y consecuentes), a través de un estudio correlacional. Se llevará a cabo un muestreo no probabilístico consecutivo con usuarios entre 24 y 34 años de la ciudad Bogotá, que habitualmente compren en plataformas de e.commerce. Se esperan que tanto las variables de antecedentes como de consecuentes correlacionen fuertemente entre sí. (p < 0.05).spa
dc.description.domainhttp://unidadinvestigacion.usta.edu.cospa
dc.format.mimetypeapplication/pdf
dc.identifier.citationBotero, L. F., & Neme, S. R., (2019) Percepción de las relaciones de confianza de consumidores en plataformas de E-commerce en usuarios entre 24 y 34 los años de la ciudad Bogotá Bogotá: Universidad Santo Tomásspa
dc.identifier.doihttps://doi.org/10.15332/dt.inv.2021.02471
dc.identifier.urihttp://hdl.handle.net/11634/28682
dc.publisher.branchCRAI-USTA Bogotáspa
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dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.subject.keywordTrustspa
dc.subject.keywordOnline consumerspa
dc.subject.keywordE-commerce platformsspa
dc.subject.keywordOnline usersspa
dc.subject.keywordOn-line consumptionspa
dc.subject.keywordConsumption (Economy)spa
dc.subject.keywordConsumersspa
dc.subject.keywordCustomer servicespa
dc.subject.lembConsumo (Economía)spa
dc.subject.lembConsumidoresspa
dc.subject.lembServicio al clientespa
dc.subject.proposalConfianzaspa
dc.subject.proposalConsumidor en líneaspa
dc.subject.proposalPlataformas e-commercespa
dc.subject.proposalUsuarios on-linespa
dc.subject.proposalConsumo on-linespa
dc.titlePercepción de las relaciones de confianza de consumidores en plataformas de E-commerce en usuarios entre 24 y 34 los años de la ciudad Bogotáspa
dc.type.categoryApropiación Social y Circulación del Conocimiento: Documento de trabajo (working papers)spa

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