Propuesta de Mejora del Direccionamiento Estratégico aplicado al Hostal el Dorado Ramiriquí

Abstract

In the present work you will find the complete diagnosis made to the company HOSTAL EL DORADO RAMIRIQUI, a company that provides accommodation services located in the municipality of Ramiriquí, department of Boyacá. It is intended to design an improvement proposal that strengthens the administrative process based on the problems found in the diagnosis. This was done through a detailed analysis of each of the areas belonging to the organization, in order to determine the strengths and weaknesses. The diagnosis was made based on the MMGO tool (Model of Modernization for the Management of Organizations). According to the diagnosis made, it was identified that the areas with the greatest weakness, clarifying that it does not export or import, are: human management, strategic direction and organizational structure. For the good of the company and understanding that the strategic direction is the guide and the definition of where the company's efforts are directed, it was concluded that the area selected to establish the general problem is the Strategic Direction. Finally, the solution proposal oriented to an action plan and a series of strategies was developed. For this, the mission, vision, map of processes and corporate values were raised. It seeks to develop knowledge, skills and aptitudes that prepare them to face the demands of the business environment.