Informe De Prácticas Empresariales: Gobernación Del Meta, Secretaria De Competitividad y Desarollo Económico

Abstract

This report provides a comprehensive overview of the strategic analysis carried out by the Secretariat for Competitiveness and Economic Development of the Meta Provincial Government during the internships. The study focused on reviewing processes related to international cooperation and their direct relationship with international business, understanding the importance of strengthening regional economic development. Through tools such as PESTEL analysis and the SWOT matrix, the political, economic, social, technological, ecological, and legal factors that influence the secretariat's management were identified, determining its capacity to coordinate with strategic initiatives. The analysis allowed for the recognition of important opportunities to attract cooperation projects, but also external threats that could hinder the execution of actions. Internal strengths related to the structure and functions of the entity were identified, along with weaknesses that require attention to improve planning, efficiency, and coordination with public and private actors. The results obtained not only facilitate understanding of the institutional environment, but also guide the formulation of recommendations aimed at strengthening Meta's regional competitiveness. Among these, the need to consolidate guidelines for cooperation management, optimize internal processes, and promote strategic alliances that contribute to sustainable economic growth stand out. This analysis constitutes a key input for projecting the secretariat as a coordinating actor in territorial development.