Desarrollo de contenido transmedia en redes sociales orientado a la prevención del estrés académico en estudiantes universitarios de ciencias de la salud entre 2025 y 2026

Abstract

Academic stress is a frequent problem among university students in health sciences, with effects on their well-being, academic performance, and quality of life; therefore, it is relevant to develop innovative strategies aimed at its prevention. In this context, the purpose of the present study was to design a transmedia narrative for the prevention of academic stress among university students in health sciences. To this end, a qualitative case study was developed in two phases: initially, an exploratory literature review was conducted to identify stressors and coping strategies; subsequently, a qualitative analysis was carried out using information from a previous workshop, complemented by the participatory activity “The Wall Against Stress,” through which experiences were collected anonymously. The findings showed that academic stress is a multifactorial phenomenon associated with academic overload, clinical demands, pedagogical methodologies, and personal and socioeconomic factors. Likewise, coping strategies related to physical activity, rest, emotional regulation, and social support were identified. Based on these results, a transmedia narrative was designed, consisting of a psychoeducational video disseminated through social media, which integrates practical recommendations for reducing academic stress. In conclusion, the transmedia narrative constitutes an innovative and relevant strategy for health communication, as it facilitates knowledge appropriation and promotes well-being among university students.