Plan de negocio para la creación de una empresa de eventos de música electrónica para la ciudad de Tunja.

Abstract

EXTINCTION COLLECTIVE, is an artistic collective and event organizer focused entirely on electronic music, specifically on the Techno genre. The idea arises from wanting to create spaces for artists of this genre, as well as the need to encourage this new musical trend. . The core business consists of creating profitable electronic music events for adults that promote the scene, support local artists and promote tourism at the municipal and departmental level. Our main sources of income are subject to the sale of tickets, the sale of food and the sale of drinks for the attendees. For the realization of a single event we estimate the investment of approximately 15 million pesos, this will be subject to modifications depending on the artist and the conditions that are chosen.

As the last year passed and currently, we are going through a critical stage at the public health level due to COVID-19 worldwide, which has had repercussions in practically all sectors of the economy, forcing thousands of entrepreneurs to reinvent their way of working and adapt to a new reality, in this case to the organizations that live from the night business, however, for the month of August of the year 2021 they begin the plans for an economic re-opening of the sector, which allows an attendance of 50% on the total capacity, determined by a visit to the establishment by the government secretary with a time limit until 3AM, which creates a possibility for us to start the project in the medium term.

EXTINCTION COLLECTIVE seeks to meet the need for social recreation in addition to providing a different alternative with excellent potential that will allow us to position ourselves as leaders in this sector due to the quality of our services and reinforce our work through the creation of a community on social networks. Our differentiators with other brands that hold events in Boyacá, are the professionalism and quality with which we carry out our projects in this specific style of music, we always seek to provide a show that exceeds the expectations of the attendees, that breaks schemes and generates remembrance. and loyalty for future events