Colectivo Creativo de Índole Sostenible y Social Woofriend

Abstract

WOOFRIEND is an innovative movement that seeks to reduce dog abandonment and raise awareness through graphic design, immersive experiences, and differential narratives. Focusing on the primary objective of protecting and improving the lives of abandoned animals, WOOFRIEND uses a unique approach that highlights the individual personalities and stories of each animal. Through the power of storytelling, WOOFRIEND breaks down the barriers between animals and people, presenting each dog as an individual with its own name, age and quirks. This differential narrative proposal makes it possible to generate empathy and emotional connection, overcoming the conventional labels of “pets” and providing a more meaningful experience. WOOFRIEND purpose is to create an activist movement where every story counts, motivating people to adopt a responsible attitude towards animals and promoting adoption instead of abandonment. Through graphic design and immersive experiences, the aim is to raise awareness in society about the problem of dog abandonment and generate a positive change. WOOFRIEND is aligned with the United Nations Sustainable Development Goals, in particular with SDG #15 (Life on Land) by protecting and improving the lives of abandoned animals, and with SDG #17 (Partnerships for achieve the objectives) by promoting collaborations and alliances to generate awareness and actions in the community.