Plan de mejoramiento empresarial de unidades productivas de la comunidad ubicada en el asentamiento Luz de Salvación II del municipio de Bucaramanga

Abstract

This article is based on a business improvement plan, applying the concept of strategic plan, seen as an action technique that consists of clarifying what the company intends to achieve in the market. Different necessary corrective actions are proposed in the productive units, expressing their importance in terms of possible real improvements in the indicators and their urgency over time. The importance between linking research and social projection through the faculty of industrial engineering is highlighted, being important in the business strengthening of the sectors responsible for the production of consumer goods in the current context, which requires, among other aspects, the construction of new strategic tools that strengthen social entrepreneurship, competitiveness and socio-economic development of productive units in Colombia. At the end of the whole process, it is therefore sought that the traders in this sector carry out the respective application of the improvement plan and in this way the proposal is made concrete with the specific purpose of conquering new markets, improving internal practices, reducing costs and applying all the necessary actions to consolidate and improve your profitability.