Plan de negocios para la creación del centro de entrenamiento físico personalizado Workout Happy

Abstract

The practice of physical exercise from the 90's to the present, has evolved in methodologies, locations to carry it out, equipment, clothing, but above all in professional training for those who run it, leaving empiricism behind and making available to The majority of the population, which is non-athlete, training sciences applied to fitness (physical condition), however, and despite the fact that this exists, people are still being trained without having real control over planning exercise integrated with feeding. This is why the idea arose to create a Personalized Physical Training Center: Workout Happy "train and be happy", which integrates an exercise and nutrition program, really controlling how coaches are going to lead members to achieve their goals And not only is its effectiveness evaluated in medical evaluation, since in many ways and not exactly healthy, people can see fast results, but surely they will not change the unhealthy lifestyle habits that are that they can finally make those results not permanent over time. Workout Happy is a place with a humanistic foundation to exercise not only the body but also the mind and spirit in a safe and fun way as an alternative to improve the health, physical condition, aesthetics, performance and therefore the quality of life of its members. This humanistic foundation is going to be reflected in the human team that will make up the company, since they are exercise and health professionals who will do their work with love, however it is vitally important to land this business idea by first carrying out a marketing phase establishing the characteristics that will differentiate the service in the market, attending to the demands detected in the results of the surveys of the target population, then establishing strategies to market the service in the market, being clear about technical, human and of control that are required to start the project as well as the organizational structure of the human team of the company, its functions and its hiring process, comply with the legal aspects for the constitution of the company and most importantly, the viability of the project taking into account the required investment and sales strategies for the recovery of it so that it is profitable.