Responsabilidad social empresarial beneficio para las empresas

Abstract

CSR, better known as corporate social responsibility, is a new concept that has been talked about in recent years and is defined as the voluntary improvement in social, economic and environmental factors to obtain added value and increase its competitiveness in the Economic sectors. This issue is important due to the awareness that is generated both socially and environmentally through strategies that companies incorporate to encourage mutual support. Although it is a well-known term and has gained a lot of force in recent years, many companies are not clear about what it is for? and what is? and even more considerable, why is it so important to society and what benefits does it bring to Colombian companies? since it is the way to encourage companies to intervene in markets and provide social awareness to mitigate problems that negatively or positively impact communities, the environment, and economies. In addition, companies that are aware of CSR refuse to incorporate them into their management policies because they take it as a form of expense and do not see any more investment or added value to stand out in the market.