Propuesta de Estrategias Digitales para la Captación de Nueva Audiencia y Visibilidad para la Cámara Colombo Japonesa de Comercio e Industria

Abstract

The document presents a proposal containing digital marketing strategies focused on digital media, for the digitization process of the Japanese-Colombian Chamber of Commerce and Industry, a private organization with binational vocation that promotes integration between Colombia and Japan. The main cause of this digitization process is the current economic and health crisis related to the COVID-19 situation, in addition to the lack of knowledge of Colombian businessmen about the functions performed by the Japanese-Colombian Chamber of Commerce and Industry as the strengthening of logistics processes, international relations and research that it provides continuously for negotiation activities, constantly consolidating trade relations between Colombia and Japan. From this context, the strategies to be implemented mainly in digital media will be to create a new interactive format for Instagram and Facebook publications focusing on Japan, the creation of a business profile on the social network LinkedIn, plan, manage and promote virtual business events of the company or national - international affiliates, generate more flow of visitors to the website and connect with new partners for future events. The strategies seek to increase the visibility of the chamber, increase followers in all digital media for advertising own or affiliate business events, increase interaction with the audience through likes and comments and to be able to share research in digital media in a creative way. In fact, the document begins with an analysis of the digital needs of the Japanese-Colombian Chamber of Commerce and Industry in digital media. The implementation of the strategies began from the month of August having knowledge of which strategy will have priority to be able to apply them and obtain favorable results.