Informe final de práctica empresarial realizada en el Observatorio Socioeconómico de Santander

Abstract

The Observatorio Socioeconómico de Santander plays a fundamental role in the generation and dissemination of information relevant to regional development; however, it faced challenges in the systematization, monitoring, analysis, and dissemination of data, which limited is ability to provide timely and reliable information to decision-makers. The main objective of the internship was to strengthen the Observatory’s management and institutional visibility by performing administrative tasks, analyzing socioeconomic information, and digitally dissemination content relevant to the region. To achieve this goal, data analysis techniques such as STATA, Power BI, and Excel were used, dissemination materials were designed in Canva, and matrix optimization was implemented for information monitoring. Work was conducted on the preparation of technical reports and database updates. The program managed to reduce manual entry time for news and job postings, create and implement the first interactive dashboard of departmental labor market indicators, and increase the reach and engagement of social media. In addition, technical output was increased with the development of a Flash Report, five Socioeconomic Circulars, and five News Monitoring bulletins. These improvements helped position the Observatory as a reliable source of regional socioeconomic analysis and consolidate the intern’s technical analytical skills. It is recommended to continue updating and generating databases and promote inter-institutional coordination to maximize the Observatory’s potential.