Capitulo 1: Contribuciones de la teoría económica neoclásica y de la psicología económica en las decisiones de compra y consumo

Abstract

Economics and psychology are common descendants of a body of philosophical ideas that sustain them. that underpin them, thus, starting from the prevailing paradigm under which the logics of consumption at the beginning of the 20th century, with the of consumption at the beginning of the 20th century, with the model of homo of homo economicus, theoretical approaches, such as that of John Stuart John Stuart Mill's (Pelet, 2001), are the basis for understanding the transition from classical economics to the transition from classical to neoclassical economics neoclassical economics, especially when it is argued that the economy is much more than what it can be. economy is much more than what can be covered by a purely deductive theory. purely deductive theory.