Implementación de una nueva línea de bolsos en cuero para dama a partir del proceso Design Thinking, con el fin de disminuir la capacidad subutilizada y aumentar los ingresos de Eurocol Natasha

Abstract

The implementation of a new product in an existing factory, fulfills a fundamental objective such as innovating, updating customers, letting them know that they are thinking again about satisfying another need for them, together with the product that already makes several years have experience Natasha Footwear. This process is done through a methodology called Design Thinking, which is a methodology with 5 steps, which are perfectly adjusted to this type of process, since it facilitates the solution of problems in a creative and innovative way. For this, the 5 steps of Design Thinking are carried out, these are Empathize, Define, Devise, prototype, test or prove. In order to empathize with customers, there the consumer is understood, a Buyer Personas must be made that is created taking into account all the information already stored from years of experience, and an empathy map in order to know what they think and / or the customers think, after that the next step is started, which is Define, there it is specified exactly what the problem to be solved is, after knowing the comments and experiences of the customers who already bought footwear at Calzado Natasha. Finally, it is achieved with the main objectives, since the decrease in the underutilized capacity with the laser machine is evidenced since before the implementation it was not given the correct use, and it is possible to see the increase in income in the Eurocol factory. Natasha, differentiating a series of initial and final indicators.