Informe de practicas profesionales Ranchón del Maporal

Abstract

The purpose of this document is to expose the activities carried out as professional practices that will serve as a requirement to obtain the degree of professional in Business. In the first part, the general aspects of the company were exposed, such as location, differentiating factor and trajectory. El Ranchón del Maporal, is a plain company that has managed to establish itself in the city of Villavicencio as a benchmark not only for gastronomy, but also for entertainment and culture in the region, thanks to its ability to adapt its proposals to the needs of the market, but maintaining its essence and quality, thus combining the traditional with the innovative. Its main products or in this case gastronomic dishes are the picadas, which thanks to its combination of flavors became one of the best in the city, also the classics stand out, such as the yellow a la monsignor and the Maporal hamburger that managed to delight to all customers. In the second part, designated activities such as resource management, management and logistics of events held and the use of marketing as a strategy to attract customers will be explained. Finally, the contributions that the company transmitted as a professional will be related. Based on the above, Ranchón del Maporal was viewed as an interesting scenario to put into practice the knowledge and skills obtained throughout the undergraduate course in International Business, such as those related mainly to the area of marketing, administration, and logistics. Keywords: Logistics, marketing, digital marketing, social networks, entrepreneurship, entertainment, management.