Plan de negocios para crear un establecimiento de bebidas a base de café llamado Clan Cafetero S.A.S. – marca Mix Coffee

Abstract

This proposal aims to promote a business idea against one of the most important products in the world economy, coffee, a product for which we are recognized in different parts of the world. In this sense, it has been thought that the best business opportunity is related to the production and sale of beverages, hot or cold, derived from this raw material, which include a mixture with different flavors such as (chocolate, vanilla, caramel, cinnamon, strawberry and mint) and different presentations generating a pleasant and different experience for the customer. Likewise, it seeks to create a space with great service, excellent coffee and blends that attract the customer. It is based not only on the taste but on the emotional experience that it provides to the senses, this is the identity and the added value of the business idea. It should be noted that the preparation of a good coffee requires a human talent with adequate training and the knowledge of how to prepare and mix a high quality coffee. The company to be set up will be a SAS, registered by private deed in the chamber of commerce. In addition, the place where this business idea will be established will be in Tenjo, Cundinamarca. Factors such as its proximity to Bogotá, climate, tourism, cost of living are points in its favor; furthermore, no strong competitor was found there in coffee drinks. In the area, only traditional or tinto de greca coffee is offered and by implementing a more modern technology that allows different mixtures and preparations to be made, there is a wide advantage in impacting on quality that allows a better product to be offered.