ESTRATEGIA PEDAGÓGICA VISUAL PARA EL FORTALECIMIENTO DE LA CULTURA CIUDADANA EN LA PARTE BAJA DEL BARRIO LIBERTADOR, TUNJA, BOYACÁ

Abstract

This undergraduate thesis proposes a visual pedagogical strategy aimed at strengthening civic culture in the lower part of the Libertador neighborhood in Tunja, Boyacá. Using a socio-critical approach and a Participatory Action Research (PAR) methodology, the project involved the application of research tools such as interviews, cultural mappings, and perception cartographies with young people aged 18 to 25. These tools helped identify local issues, cultural values, significant spaces, and community-driven proposals.

The project culminated in the creation of the campaign “Juntos Hacemos Barrio” ("Together We Build the Neighborhood"), which includes collaborative murals, inclusive signage, and graphic resources such as a community-based color palette, typography, and representative icons. These visual tools seek to foster a sense of belonging, critical reflection, and collective action, contributing to the transformation of the neighborhood through active resident participation.