Estrategias de Sostenibilidad Turística para la Incorporación al Plan de Manejo del Itinerario Cultural y Natural del Río Grande de la Magdalena

Abstract

The Magdalena River is classified as the main tributary of Colombia, not only because of its great extension, but also because of its historical, environmental and social importance. Historically, it has historically developed the diverse dynamics that expose the identity and development of the country. This is why this research aims to contribute to the project for the inclusion of the Magdalena River as heritage in the category of cultural itinerary, in order to formulate guidelines for sustainability in tourism to ensure the conservation of the cultural and natural heritage of the basin through the diagnosis of the tourism potential of the river and the identification of the problems associated with this activity and its implications on society. It was found that the riverside municipalities of Magdalena river possess many attractions that stand out due to their exceptional nature, highlighting various World Heritage Sites and Colombian heritage sites. The guidelines highlight the importance of managing and promoting sustainable tourism as a possible mediator and mechanism for environmental protection, conservation of cultural identity, promotion of the attractiveness of the Colombian territory and a tool for promoting the quality of life of its inhabitants.