Percepción de los turistas sobre el servicio al cliente en el municipio de Puerto López, Meta.

Abstract

The work presented below, allows to take a look at an aspect that the region is worried about today. Customer service becomes the bundle of the development of a region, since it is an attractive experience for those who decide to spend their time and invest their money in a certain place. “The service is the set of services that the customer expects, in addition to the product or the basic service, as a consequence of the image and the reputation of the service”. (Aguilar & Vargas, 2010) (Jaques Horovitz) On the basis of this statement is clear the magnitude of the relationship between the employee and the customer, that contact moment guarantees the sale of the service or product that the customer has decided to acquire. Therefore, the responsibility of that part of the process turns out to be even more valuable than previously thought; Hence the importance of knowing that those who receive care in different tourist places think, so starting with an opinion to implement improvement strategies.