Análisis de las unidades productivas y de los procesos de seguimiento ejecutados por GOAL para las comunidades beneficiarias Villas de Girardot y José Antonio Galán

Abstract

This research document demonstrates the analysis of the monitoring and selection processes of beneficiaries implemented within the framework of the “Resilient Neighborhoods” project of GOAL Colombia during the period of 2023, where more than 70 productive units from the Villas de Girardot and José Antonio Galán, from the city of Bucaramanga, Santander. The main purpose of this proposal is to document the business models postulated in the call mentioned above, using the information provided by GOAL, where socioeconomic, sociodemographic aspects, integrity of the ventures, among others, will be considered. Therefore, using this information, the productive units were segmented in relation to the main economic activities, with the purpose of carrying out a DOFA analysis that allowed the definition of 32 improvement points, focused on the external and internal sphere. . of productive businesses. Also, with the critical points detected in the diagnosis, 6 tools were created that will allow GOAL to systematize its selection processes, the traceability of each of its actions in an efficient way and the opportunity for continuous improvement through feedback from their agents of interest.