Lo bonito y lo feo de los personajes de la televisión: miradas de los niños

Abstract

This research project allowed us to understand the look on beauty and ugliness build by children from consuming the characters on TV. The participants on this project were two groups of first graders from two educational institutions one private and the other public from Bogotá, which are characterized by social, economic and cultural opposite conditions. For this, a qualitative study based on a multiple case study, which allowed visible the children look through the design and implementation of five strategies of data collection instruments included interviews, photos, videos and drawings. Subsequently, the content analysis was used to interpret the images and transcripts registered in matrices. Then the data were triangulated from the information obtained in each school and the report was constructed on those results. Finally, the conclusions answered both specific aims and the methodology used.