Plan de mejora área de business inteligence Betplay

Abstract

The objective of this work is to identify some weaknesses and processes to improve that the BetPlay business intelligence area presents, and to propose and implement new strategies to fill these gaps that CORREDOR EMPRESARIAL S.A has, specifically the BetPlay area. CORREDOR EMPRESARIAL is a national company with more than 10 years of experience in the gaming and betting market at a national level with three lines of play that are: Super Astro, Las Deportivas and BetPlay, where BetPlay was on September 25, 2017. As previously mentioned, Corredor Empresarial has 3 lines of games and bets, but this work focuses easily on BetPlay, since at the beginning of this year the platform has had an accelerated growth in each time more users are registered, so the income of the company has evolved considerably. It is clear that with this growth the information that the company handles every time it is greater and interpreting it is the greater complexity for the employees which demands more time in complexity the information. For these reasons, the present work proposes to implement a tool which consolidates all the information and allows the information to be analyzed for strategic decision-making and, on the other hand, it is sought that a large part of the collaborators learn to use this tool and thus they can detect the information they need.