Red de vigilancia tecnológica para el Centro de Consultoría Empresarial de la Universidad Santo Tomás en la ciudad de Bucaramanga

Abstract

The technology watch plan is an information gathering tool that allows companies to analyze possible scenarios in order to structure a strategy according to their capabilities and main needs, following the trends and dynamics of an increasingly competitive market. Currently, Information and Communications Technology (ICT) is an essential part for the growth and sustainability of any company, regardless of its size or business activity. This is why being at the forefront of new trends plays a fundamental role in the articulation of new models that provide a competitive advantage to companies and, thus, differentiate them from the competition. Among these trends, there are usually different changes in the environment, where political, economic, social, technological, ecological and legal factors transcend to a substantial scenario to ensure the stability of the company in the market. Aware of this, the Center for Consulting Entrepreneurship (CCE) of the University of Santo Tomas is committed to the need to implement a technology watch plan that allows it to be at the forefront of the different challenges present in the environment where it carries out its activity. Through this work we seek to use the different resources for the design of a strategy that will provide the CCE with a guide for the monitoring of the proposed strategy based on a detailed analysis of the different challenges present in the environment in which it operates.