Planteamiento de acciones de mejora al proceso de planificación estratégica del Centro de Emprendimiento y Desarrollo Empresarial fortaleciéndolo como líder de una línea estratégica de Proyección Social.

Abstract

The present work was based on the business practice carried out in the Center for Entrepreneurship and Business Development in order to formulate strategies that allow its strengthening as a leader in a social projection line. The steps carried out to achieve the proposed objective of proposing improvement actions begin by diagnosing the current status of the CEDE, this was achieved with the application of an internal analysis through the development and application of an Internal Capacity Profile (PCI) questionnaire ) and an external analysis through a Profile of Opportunities and Threats of the Environment (POAM). The second stage consists of the identification of the weaknesses and strengths thrown in the PCI, of which 60% represent strengths, in the case of the opportunities and threats of the POAM to a large extent these were considered opportunities. The variables obtained after the diagnosis are of great importance, since these are the basis for generating the relevant corrective actions. Once the variables with the greatest impact have been established, the third stage is taken, where the FO-FA-DO-DA strategies with which the improvement plan was generated were established through the DOFA analysis. Finally, for the last stage the DO strategies were chosen; update the corporate image of the organization based on the motivations of the clients, reformulate the portfolio of services based on the trends of the local economy and establish control systems that measure the performance of the processes carried out and that have a technological support, for this an Integral Scorecard was used.