Upcyclove

Abstract

In Colombia, entrepreneurship is emerging as an important driver of sustainable development, boosting the circular economy and consolidating national competitiveness. The incorporation of entrepreneurial ideas into the field of design is not limited to the traditional business sector or a specific sector within it; it also includes the management of social and collective initiatives that foster multidisciplinary approaches. Within this framework, the business proposal is based on research and testing in different situations to achieve a positive impact on the community, from an academic perspective, the freedom to explore and learn from mistakes, and helping to develop and improve this business idea, transforming it into a potential engine of change. This document describes the creation and design process of our business idea in the sustainable fashion sector, "Upcyclove." Our intention is to develop a project that combines originality, emotional value, and a novel perspective in the creation of unique, purposeful pieces, with the goal of standing out in the Bogotá market. Through this text, we will demonstrate how this initiative fits into the growing need for sustainable fashion in Bogotá. It provides answers to conscious buyers, entrepreneurs, and groups. The challenges and opportunities this project faces will also be examined. To this end, market analysis and strategic plans will be used as resources for its adaptation and competitiveness.