Aprendizajes significativos en tiempos de crisis "Crecimiento organizaciónal".

Abstract

This report will show the learning of companies in times of crisis and their organizational growth, taking as an example the company Super Bol, a company that was visited during the international journey made in the city of Buenos Aires, Argentina, on the 12th of November of this year.

During this research different concepts of organizational growth were taken, through the theories and positions of several authors, in which topics such as: business growth of small, medium and large companies, the concept of growth, creativity, innovation and advertising are explained.

Obtained this information, we proceeded to organize and clarify each of the concepts, in order to have relevant information at the time of conducting the visit and thus be able to generate relevant questions that help with the research topic.

In the company, a presentation was made by Mr. Federico Fernández, Manager of Development and Management Control, where he talked about the company's trajectory and how it has been able to maintain itself over the years facing each of the country's economic crises , technological changes and global trends, we proceeded to make a tour of the plant, where each of the company's production and logistics processes was explained, ending with a series of questions to clarify some issues.