Política de creación de clientes para la compañía Kantar Ibope Media Colombia S.A.S.

Abstract

In this document you will find the design of the solution that is given to a flaw presented by the company Kantar Ibope Media Colombia S.A.S. (2016). This company works together with the companies Millward Browm Colombia S.A.S and Kantar WorldPanel Peru S.A. Sucursal Colombia, which are dedicated to the investigation of media in Latin America specialized in the area of ​​market research, through technological tools and consumption statistics. These companies did not initially present a Customer Creation Policy, so an improvement plan is proposed that will define a regular channel for the effective development of the process of creating and retaining new customers, both national, international and intercompany customers. Therefore, it was essential to define an order and / or guide in the procedures to be carried out within the process, which will improve creation time, customer satisfaction and avoiding delays in the step-by-step process. Also, being necessary for companies to achieve excellent productivity. Finally, it must be clear that all work carried out in a company needs a structure, a reason and an order of realization for an optimal result, as well as for the areas involved in the processes it is essential to have a clear knowledge of what It is being developed, and it is the duty of the company to establish the requirements for knowledge, in addition to the identification of the intermediation operations between the different parts that comprise it.