Grupo Gloria, El Gigante Peruano y Su Posicionamiento En Colombia.

Abstract

The text presented below emphasizes the Gloria Group, the Peruvian giant in a country such as Colombia, where logistic and brand positioning issues are discussed, making a brief comparison of the two countries mentioned above, therefore, important aspects are highlighted such as: plant locations, socio-cultural aspects and allies with which the company has at national and regional level, all this, based on a brief analysis of Peru and Colombia, the agricultural sector of each country and its strategic business location within each of them. Additionally, the analysis of indicators that study the consumer and that qualify the logistic structure is made, taking into account that it is a company that leads the dairy market in Peru, within it is mentioned the positioning of the brand and the allies with which it counts where the presence of the company in Boyacá, Colombia is emphasized. The text presented below emphasizes the Gloria Group, the Peruvian giant in a country such as Colombia, where logistic and brand positioning issues are discussed, making a brief comparison of the two countries mentioned above, therefore, important aspects are highlighted such as: plant locations, socio-cultural aspects and allies with which the company has at national and regional level, all this, based on a brief analysis of Peru and Colombia, the agricultural sector of each country and its strategic business location within each of them. Additionally, the analysis of indicators that study the consumer and that qualify the logistic structure is made, taking into account that it is a company that leads the dairy market in Peru, within it is mentioned the positioning of the brand and the allies with which it counts where the presence of the company in Boyacá, Colombia is emphasized.