El uso de las tic como herramienta para fortalecer la gestión comercial en las pyme

Abstract

This document pretend to make a reflection about of use of e-commerce by part of small and medium enterprises (SMEs) located in Bogota, Colombia, based on the collection of secondary data (already developed in other countries studies and Colombia), compared to the use of E-Commerce as a business strategy. As result of globalization, technological change, innovation processes, among others, in recent years, electronic commerce has taken a very important role as research academic area, providing results to the organizations for these can adapt to the globalization changes with the intention of be sustainable and become more competitive. Regarding research, fifteen specialized studies related to E-commerce documents were analyzed, the results lead to raise the opinion by the authors, that Colombian firms are still autistic in the efficient management of ICT. In Colombian case, no study explains which type of income models arising of E-commerce are adopting our enterprises, however, it is to recognize a vocation to strengthen and expand the use of this channel of trade virtual by part of public Colombian policies.