Evaluar la viabilidad de la emisora digital institucional para la Universidad Santo Tomás seccional Villavicencio

Abstract

The current project aims to develop the organizational, technical, and strategic structure for launching a digital radio station at the Santo Tomás University, Villavicencio campus. This initiative arises from the urgent need to strengthen institutional communication channels, promote the active involvement of the university community, and create forums for academic, cultural, and social dissemination within the university setting. The online radio station is conceived as an internet-based platform that will facilitate the sharing of educational, news, cultural, and musical material, primarily aimed at students, faculty, and administrative staff of the university, as well as those from outside the university interested in its academic activities. For the initial assessment, a questionnaire was administered to Santo Tomás University students to determine their musical tastes, areas of interest, and electronic media consumption habits. The study group consisted of 4,776 students actively enrolled during the 2016-1 academic semester. From this group, the sample size was calculated using the procedure for limited populations, employing a 95% confidence level, a 5% margin of error, and a projected proportion of 0.5. This resulted in a representative sample of 356 students, who participated in the survey. The findings helped determine the communication interests of the student population, enabling the planning of a programming schedule tailored to their preferences, including musical, informational, cultural, and academic content. The proposal includes outlining the station's administrative structure, defining roles and responsibilities, calculating technical requirements, suggesting programming, and developing strategies for institutional sustainability. It is important to note that the scope of the project is limited to the design and strategic planning of the online station, leaving the technical and functional implementation phase to be handled by Santo Tomás University in subsequent periods. This approach aims to strengthen corporate communication, promote the decisive involvement of students in content creation, and position Santo Tomás University as a leading institution in the use of digital tools to spread knowledge and culture.