Diseño y desarrollo de modelo de negocio sostenible para la producción y comercialización de helados artesanales de queso, que incorporen ingredientes naturales del campo colombiano

Abstract

This project proposes the creation of a business venture based on the production and sale of artisanal cheese ice cream, made with natural ingredients sourced from the Colombian countryside. This business idea seeks to highlight the country’s cultural and gastronomic richness by incorporating native fruits and ingredients representative of the various regions, offering an innovative, healthy product with strong cultural roots. The business opportunity arises from the growing interest in artisanal, sustainable, and distinctive products, as well as the rise in consumption of foods that foster a connection with local traditions. This approach not only meets a demand in the market but also contributes to the economic development of small rural producers by using local raw materials. The main objective of the project is to develop a sustainable business model that combines culinary innovation with cultural identity, positioning cheese ice cream as a unique experience that highlights Colombia’s diversity. In this way, the project seeks to generate added value for both consumers and the agricultural and rural communities involved in the production chain.