Empleo Vs Network Marketing: El papel del liderazgo en la productividad personal

Abstract

This study analyzes the role of leadership in the motivation and performance of workers by comparing the dynamics present in traditional employment within the transportation sector with the practices applied in Network Marketing. The research arises from the need to identify which leadership elements used in Network Marketing could be implemented in companies whose primary activity is transportation, with the purpose of strengthening motivation, improving the organizational climate, and enhancing productivity. A qualitative approach was employed, using a descriptive, exploratory, comparative, and cross-sectional design. Data were collected through semi-structured interviews with 11 participants, including Network Marketing professionals and employees from the transportation sector. The information was transcribed, coded, and organized thematically. The findings show that leadership based on emotional intelligence, recognition, bidirectional communication, mentorship, and continuous training significantly enhances motivation and performance. Additionally, opportunities were identified to incorporate these elements into transportation companies, where hierarchical structures often limit self-management and individual initiative. It is concluded that adopting inspirational and participatory leadership practices from Network Marketing can contribute to strengthening human talent and improving organizational performance in the transportation sector.