Diseño plan de marketing para aumentar el nivel de posicionamiento de Casa Klarisse en el mercado.

Abstract

This project aims to research, investigate and determine the Business Consulting for digital marketing concept in the beauty products sector, especially focused on the Casa Klarisse company, and in turn analyze how the use of this has supported the process of economic reactivation in the country. The methodology will be developed in stages where it is identified: the approach, contexts and participants, instruments, and procedure. The company Casa Klarisse was created in 2015, its main activity was sales in the product line of aesthetic and post-surgical girdles, however, it was not very favorable in its profits and the company began to decline, so much so that his liabilities were greater than his income. Consequently, the owner made the decision to interrupt these sales and to date it has not obtained an improvement point for economic reactivation. Currently, the company Casa Klarisse is not carrying out any economic activity, that is, sales are on pause. In accordance with the foregoing and based on the company's background, it seeks to find the causes that led to its closure and thus be able to incorporate a new digital marketing proposal that leads the company to reposition itself in the market. It is important to mention that the central axis of this research is the consumer, where information such as; main needs, characteristics, the environment and the main reasons that are exchanged in the market.