Pronostico de la Demanda de las Tiendas del Exterior de Comercializadora Arturo Calle

Abstract

Comercializadora Arturo Calle is a Colombian company dedicated to the design, manufacture and marketing of clothing and accessories with projection in the Latin American market, the expansion area is responsible for carrying out this internationalization process, Arturo Calle currently has presence in 5 countries which are Guatemala, Costa Rica, El Salvador, Panama and Peru, has a long history in the domestic market and quite attractive product, however, decision making is based too much on the criteria and own experience leaving aside the information provided by the data, therefore the improvement plan consisted of the implementation of forecasting models for demand in foreign stores using Python programming language, yielding quite positive results taking into account the particularities of each store and estimating the error provided by each forecasting model implemented.