La importancia del marketing digital, en los proyectos de Barcelona Activa

Abstract

The help of this material shows how digital marketing is the support of the projects developed in Barcelona Activa, allowing it to become known, not only locally but internationally, making it a more competitive city. The second part of this document is made up of the results derived from the exploratory visit made to the active Barcelona center, in order to contrast in practice the theory previously analyzed. Finally, the conclusions reached are reached by crossing the information received through what was observed during the active visit to Barcelona and the bibliography consulted. The other sections of the document such as introduction, objectives, methodology, are part of the regulatory framework for the presentation of written work. They are of equal importance, since they define a roadmap to give structure and cohesion to the written document.