Estudio sobre los hábitos y valores de los consumidores de medicamentos genéricos en la ciudad de Bucaramanga

Abstract

The development of the degree project allows to visualizate the purchase intention of generic drugs consumers of strata 3 and 4 of Bucaramanga city, Data storage of generic drug users is initially developed using data warehouse methodology, Subsequently, generic drugs consumers were characterized by the most important variables using classification techniques Finally, a diagnosis of perceived risks to users was elaborated. The acceptance of the medicines by the users was evidenced, generating a growth in the consumption of the same ones because of it can be acquired at a lower cost.