Diseño de un proyecto de aceleración empresarial “Grupo M&B investigación y crecimiento S.A.S” Bogotá, Colombia 2022

Abstract

The present work was proposed to address the problem identified in the company Grupo M&B Investigación y Crecimiento S.A.S, given that it has not been possible to obtain the growth or organizational development expected during the last 5 years, a factor that becomes even more critical when belonging to the sector of professional services and being a microenterprise; In this sense, the general objective was to "Design a business acceleration project in the organization "Grupo M&B research and growth S.A.S" located in the city of Bogotá, Colombia during the year 2022". As a method, a mixed character investigation was defined that addresses the problem from a qualitative and quantitative vision, the result obtained is the design of an acceleration project for the company Grupo M&B with the Lean Startup method, it was modified from the literature analysis , national and international references and internal information of the organization, the business acceleration project proposed the exponential growth and development of the organization thanks to the reduction of operating costs.